Case Summary

While researching social media through the use of Facebook, our team found that pages that are uncluttered, have good quality photos that link directly to products, and well organized tend to have a better visual appeal for consumers.  We also found that pages that seemed interactive with their clients (resolving issues immediately, responding in a timely manner) seemed to have a better appeal to consumers.  Posts need to be useful to the consumer; whether it is through offering coupons, links to articles that are helpful, or through product announcements.